SR7 are unique in the social media intelligence industry in that they employ specialist analysts to monitor and report on social media trends in real-time. Their credibility is such that TV and radio journalists often turn to them for an expert opinion.
We work closely with SR7 to deliver a range of branding and platform design solutions.
SR7 required a brand refresh to highlight their product quality and reinforce their superior position in the market. Key requirements were to maintain brand fundamentals while evolving the brand to be as relevant and progressive as the company itself.
Our challenge was to deliver an update that played to the brand's contemporary nature without alienating more traditional blue-chip clients.
SR7's key client stakeholders are in senior management and had previously responded well to design 'bells and whistles'.
In line with this we developed a new visual language which aided them in communicating concepts and value and was a fresh new update that impressed their clients.
Our partnership with SR7 extended beyond branding work when we were briefed to develop a customised monitoring portal on behalf of a global risk management client.
The online application is powered by SR7's intelligence and tailored to suit specific clients. Taking into account the complex nature and volume of the information provided to the end user, our approach was to design for both simplicity and usability.
We have produced a large variety of both static an interactive information graphics for SR7. Simplifying complicated issues into digestible information makes them easy to communicate to their clients.
Through adjustments to the SR7 brand we were able to communicate the global operations and advanced intellectual credentials to their corporate clients. Our work with SR7 has lead to the development of new products, business opportunities and developed their reputation.