We were engaged by the Public Relations Institute of Australia (PRIA) to develop a direct mail piece to encourage corporate clients to sponsor upcoming events. They wanted a design that was modern and eye catching without alienating some of their more traditional clients.
We developed a bold blue colour palette with high contrast elements to stand out amongst more subdued business communications. We gave the PRIA logo a dynamic spin on the cover of the booklet to give recipients the feeling that the organisation they know and trust is moving in a bold new direction.
The booklet folded out to a poster-size illustration which was created to communicate the idea that PR is at the root of all big business communications. The illustration is comprised of elements referencing the many ways PRIA can assist companies to connect with other businesses and clients.