Light Years AW13
Building on the brand we established for this up & coming fashion label, we partnered with The Apiary to produce a range of eye catching collateral for their second collection, endearing the brand to buyers and fans alike.
Social Media CreativeInStore Displays
Create an inspirational campaign
Light Years' second collection needed to make as big an impression as the debut. The Apiary once again produced a truly unique film that provided beautiful visuals for the Autumn Winter campaign.
Film by The Apiary
We continued the mood of the successful spring/summer campaign and pushed the design to another level, taking inspiration for the new season's brand elements from the shapes and colours in the collection.
We translated the narrative of the film into print format, taking the viewer through the light and dark worlds of Light Years AW13. We enlarged the size of the look book for a more luxurious feel, and added a centrefold as a cheeky nod to more risque media.
Coinciding with the collection launch in time for Valentines Day, Bird Date was a fun Facebook competition designed to increase traffic to Light Years' Facebook page. Taking inspiration from the birds featured in the campaign film, we gave each one a personality to see which bird their fans considered most eligible.
The competition doubled the number of Facebook fans on the brand's page, giving Light Years' increased reach direct to consumers.
The results were overwhelmingly in favour of the lucky Duck.