Create a brand that is unmistakably James Newman. Capturing the attention of Art Directors and Designers within advertising and design agencies.
Inside - Outside
James' bold personality led to a strong identity. Supported by elegant graphic elements. Folios were printed A3 books to communicate the dark mood in the work and distinguish James' folios from other photographers. These were cheaper to produce and gave a big impact. A graphic concept was created to group work. Studio (inside) was displayed on black, while location (outside) was displayed on white.
The resulting brand created was well received and helped James Newman get noticed amongst a highly competitive creative industry. The project received an award for branding as well as a good amount of press with the project featured in magazines online and printed, further assisting James brand being seen amongst the creative industry.