We were approached by Consumer Action Law Centre to develop an engaging campaign website to create awareness about electricity retailers pricing and to drive traffic to sign a petition.
Create the power to change
After discussions with Consumer Action Law Centre we designed and developed a simple website that would actively engage consumers and create awareness for the need to petition for change.
The site focused around simple, direct messages and encouraging electricity consumers to sign the petition. The tone of the campaign was not to come across too strong, but allow consumers to decide for themselves what they believe. We developed a simple petition sign up form that was not too pushy but always in view.