The design challenge lay in acknowledging their non-traditional approach, emphasising the value in their difference, and addressing the complexities of each aspect of the brand. This lead to the brand needing to communicate its environmental values without falling into green-wash clichés.
Consulting on brand strategy and product name development, we referenced both the eco aspect of Cardia's compostable products as well as maintaining traditional corporate values.
Together with the branding project Takt Studio also assisted in the naming of Cardia’s three product lines, Cardia Compostable, Cardia BioHybrid and Cardia BioProducts.
A crisp photographic style was established to highlight fine details and technological sophistication.