Approached by global plastics manufacturer Cardia Bioplastics to develop a brand that would set them apart from their competitors.

Cardia Bioplastics

The design challenge lay in acknowledging their non-traditional approach, emphasising the value in their difference, and addressing the complexities of each aspect of the brand. This lead to the brand needing to communicate its environmental values without falling into green-wash clichés.

Consulting on brand strategy and product name development, we referenced both the eco aspect of Cardia's compostable products as well as maintaining traditional corporate values.

Together with the branding project Takt Studio also assisted in the naming of Cardia’s three product lines, Cardia Compostable, Cardia BioHybrid and Cardia BioProducts.

Cardia Bioplastics
Cardia Bioplastics
Cardia Bioplastics
Cardia Bioplastics
Cardia Bioplastics

Consumer packaging for retail shelves

While known primarily as a wholesale supplier of raw materials, Cardia Bioplastics also supplies consumer products to selected retailers. We developed a range of packaging designs for Cardia Bioplastics to compete at a retail consumer level.

Cardia Bioplastics

Image Library

A crisp photographic style was established to highlight fine details and technological sophistication.

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