Take Away Menus
The design inspiration for Hooked's new takeaway menu came from Hooked's Captain Ray and his love of the traditional fish & chips wrapped in newspaper. We took the opportunity to harness the brand's fun personality and old-style nautical visuals and embarked on a journey to create a unique Hooked newspaper - delivered right to the customers door.
Art DirectionDirect Mail
Old world charm
IN A MODERN CITY
THE AIM WAS TO CREATE A TAKE AWAY MENU WITH A DIFFERENCE, ONE THAT IS UNIQUELY HOOKED.
The menu was designed as a roll fold to be received in the letterbox like a traditional newspaper. The recipient is invited to read entertaining fictitious sea tales, before turning over the page to see the menu laid out classifieds-style on the inside.