Project

Hooked Healthy Seafood
Chalkboard

Overview

We were asked to look at revitalising the Hooked in-store menus at Brunswick and Chapel Street. After some initial layouts to show how a more organised simplified menu will create less customer confusion, we then asked Annika Fleur to bring Hooked’s unique personality to the large menus

Services

Art Direction
Illustration

Carla Johnson

Drawn in Chalk directly onto the walls, we launched our selves early one morning before the stores opened.

Carla Johnson

The new style menus were well received by customers creating a notable talking point with staff.