Project

Foundation Specialists Group
Cycling Gear

Overview

We were asked to design a team kit for the keen cyclists at the Foundation Specialists Group to wear at an upcoming charity ride. Many staff also cycle to work on a daily basis, so it offered a great opportunity to extend the visibility of the brand outside the usual channels.

Services

Apparel

Foundation Specialists Group Cycling Gear
Foundation Specialists Group Cycling Gear
Foundation Specialists Group Cycling Gear

A Dynamic Brand

The outcome was a bold design that utilised the brand's chevron elements and bright blue colour for visibility. The team kit ultimately holds together as a solid brand extension. As keen cyclists ourselves, this project was a lot of fun.