Dunlop VolleyHub Group
We were asked to collaborate with Hub Group on the re-release of this classic icon. Based on the original Dunlop Volley O.C. and S.S. shoe that made the brand so famous back in the 1920's, these shoes were a complete rebuild of the originals.
Heritage was a key theme throughout the project with references to the original product.
Pinking, a distinct feature of the original shoe design, formed a great link to the new brand and pip tags. The distinct herringbone sole pattern was also leveraged, creating a further link to the heritage of the Volley brand.
Giving the package real personality was important to do the brand justice. This came through distinct textures and tissue illustrations from Paul Ikin. We worked closely with Hub on the brand development, pip tags, packaging and wholesale product catalogue.